Privacy Policy

Last Updated: January 16, 2026

Welcome to Ife ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application.

1. Information We Collect

1.1 Information You Provide

When you create an account and use Ife, you provide us with:

• Account Information: Email address, password, name, date of birth
• Profile Information: Photos, bio, location (city-level only), Yoruba name, gender, sexual orientation
• Preferences: Relationship intent, cultural values, family preferences, religious beliefs, lifestyle choices, personality traits
• Verification Data: Government-issued ID and selfie (if you choose to get verified)
• User-Generated Content: Messages, community posts, comments, likes

1.2 Automatically Collected Information

• Usage Data: How you interact with the app (profiles viewed, matches made, messages sent)
• Device Information: Device type, operating system, app version
• Approximate Location: City-level location based on IP address or device settings (we do NOT collect precise GPS coordinates)

1.3 Information from Third Parties

• Payment Information: We use Paystack to process payments. We do not store your credit card information.
• Social Media: If you connect social media accounts (optional), we may receive basic profile information

2. How We Use Your Information

We use your information to:

• Provide Our Services: Create your profile, generate matches, facilitate messaging
• Improve Matching: Use our algorithm to suggest compatible matches based on cultural values and preferences
• Safety & Security: Verify identities, detect and prevent fraud, enforce our Terms of Service
• Communication: Send you notifications about matches, messages, and app updates
• Analytics: Understand how users interact with the app to improve features
• Legal Compliance: Comply with applicable laws and respond to legal requests

3. How We Share Your Information

3.1 With Other Users

• Your profile (photos, bio, preferences) is visible to users who match your criteria
• Only matched users can message you
• We show your city, NOT your exact location
• Community posts are anonymous (your name is not shown)

3.2 With Service Providers

• Supabase: Database and authentication services
• Paystack: Payment processing for premium subscriptions
• Cloud Storage: Secure storage for photos and verification documents

3.3 We DO NOT Sell Your Data

We will never sell or rent your personal information to third parties for marketing purposes.

3.4 Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect the safety of our users.

4. Data Security

We implement industry-standard security measures to protect your information:

• Encryption: All data is encrypted in transit (HTTPS) and at rest
• Secure Authentication: Passwords are hashed and never stored in plain text
• Access Controls: Only authorized personnel can access user data
• Regular Audits: We regularly review our security practices

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Your Rights and Choices

5.1 Access and Update

You can access and update your profile information at any time through the app's Settings.

5.2 Delete Your Account

You can delete your account by contacting us at support@ifeapp.com. Upon deletion:

• Your profile will be permanently removed
• Your messages will be deleted
• Your community posts will remain but will be anonymized

5.3 Opt-Out of Communications

You can manage notification preferences in Settings. You can opt out of promotional emails but will still receive service-related notifications.

5.4 Data Portability

You can request a copy of your data by emailing support@ifeapp.com.

6. Data Retention

We retain your information for as long as your account is active or as needed to provide services. After account deletion:

• Profile data is deleted immediately
• Messages are deleted within 30 days
• Verification documents are deleted within 90 days
• Some data may be retained for legal or safety purposes (e.g., banned users)

7. Children's Privacy

Ife is only for users aged 18 and older. We do not knowingly collect information from anyone under 18. If we discover that a minor has provided us with personal information, we will delete it immediately.

8. International Data Transfers

Your information may be transferred to and stored on servers located outside Nigeria. We ensure that such transfers comply with applicable data protection laws.

9. Cookies and Tracking

We use minimal tracking technologies to:

• Keep you logged in
• Remember your preferences
• Analyze app usage

We do not use third-party advertising cookies or sell your data to advertisers.

10. Third-Party Links

Our app may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. Please review their privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes:

• We will update the "Last Updated" date
• We will notify you via email or app notification for significant changes
• Continued use of the app after changes constitutes acceptance

12. Your Nigerian Data Rights

Under the Nigeria Data Protection Regulation (NDPR), you have the right to:

• Know what personal data we collect and how we use it
• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to processing of your data
• Withdraw consent at any time

13. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to delete your personal information
• Right to opt-out of sale of personal information (we do not sell your data)
• Right to non-discrimination for exercising your rights

14. Contact Us

By using Ife, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.